Amber Balcaen Sponsorship Announcement

Amber Balcaen Racing Statement:


Amber Balcaen partners with ICON Direct for full season in NASCAR Development Program

Professional race car driver Amber Balcaen announced today that she will be racing full time for Bill McAnally Racing (BMR) this season in BMR Drivers Academy, a new NASCAR development program. Amber’s full-time ride includes 40 races touring the west coast of the United States. Amber will be competing for a series championship and the opportunity for additional ARCA races and NASCAR Truck races with BMR in the 2021 race season.

“I am really excited to be racing for Bill McAnally,” added Balcaen. “Bill is very respected in the racing industry and I’m really looking forward to seeing what we can achieve.”

The Winnipeg born Balcaen will be driving her #10 car proudly sporting a new primary sponsor, ICON.

ICON is a manufacturer of after-market Motorhome Parts, RV parts and custom plastic products, located in Winkler, Manitoba. ICON aftermarket parts are available through RV Dealers and Distributors across North America and directly through their website

“We are excited to sponsor Amber Balcaen in the NASCAR West Series,” said John Loewen, CEO of ICON Technologies Limited. “I resonated with Amber’s underdog story. She has a really bright future as a professional race car driver and will be a great brand ambassador for ICON.”

Balcaen is a third-generation race car driver who made history in 2016 when she became the first Canadian female to win a NASCAR Sanctioned race in the USA.

“I am very honored to be representing two Manitoba companies, ICON and Glen McLeod and Sons Ltd., this year as I transition back to the NASCAR world,” said Balcaen. “It feels amazing to have such great support from my home province. I have put in the work this off season and cannot wait to see what we can accomplish on track.” This will be Glen McLeod and Son’s Ltd fifth year sponsoring Balcaen.

Amber’s first race of the year will be March 26 in Roseville, CA. You can watch the races LIVE on Speed Sport TV.

For more information or to schedule an interview contact:


Amber Balcaen is a third generation racecar driver from Winnipeg, Manitoba, Canada. In 2016, Amber made Canadian history when she became the 1st Canadian female to win a NASCAR Sanctioned race in the USA. At 28 years of age, Amber has successfully utilized her racing platform to be one of motorsport’s largest female influencers – Inspiring and motivating others to pursue their dreams, break stereotypes, and have a positive impact on society.

Before Amber was even born, she had been making trips to the racetrack in her mother’s belly. Acquiring the racing blood line from both sides of her family, [daughter of 48 Time Track Champion, Mike Balcaen – and granddaughter of Hall of Famer, Lou Kennedy Sr.] Amber was destined to be a winning driver. It was at the age of 10 when Amber started racing go-karts on the dirt tracks of North Dakota. After racking up countless go-karting victories, at age 16 Amber purchased her very own lightning sprint. Often competing as the youngest driver and only female, Amber crowned the title of the 1st female to win a dirt track racing championship in Manitoba.

In 2014 Amber made her dream of racing a 410 Outlaw Sprint car become a reality, driving for Apex SpeedSports in the Northern Outlaw Sprint Association. Amber was quick to pick up on 800HP machine and was crowned Rookie of the Year. Her talent, professionalism and marketability caught the eye of NASCAR and she was invited to be a participant in the NASCAR Driver for Diversity Program.

Amber was the first of her family to make the move from dirt racing to asphalt racing. In her first full season on pavement, Amber became the 1st Canadian female to win a NASCAR sanctioned race in the USA. Piloting the NASCAR Whelen All American Series Limited Latemodel for Lee Pulliam Performance, she earned herself 11 top 5s, 7 top 3’ and Rookie of the Year in only 12 races. Amber backed up this win again with another win the following year. She also made her first start in the NASCAR K&N Pro series at New Smyrna Speedway in February 2017.

Often referred as “the underdog of NASCAR”, Amber has overcome much adversity to make her way into the NASCAR ranks. Being a business graduate, she acquired an acute understanding of marketing which has been beneficial in the motorsports industry. Never having any family money or financial backing, all sponsorship development has been procured though her own efforts. She is now President of her own company, Amber Balcaen Racing Inc.

In addition to being a race car driver and entrepreneur, Amber is also a social media influencer in her own right. Utilizing her platform in motorsports to inspire, empower and motivate others around the world to pursue their dreams and reach their full potential. Amber also enjoys doing speaking engagements and motivating others to reach their full potential.

Everyone who meets Amber knows her for her genuine, kind, and authentic personality. Very fan-friendly and easy to talk to. Relentless and competitive in the race car, but is a humble and relatable person away from the track. Wanting to always make people smile and laugh.

In 2017, Amber was a TV personality on News Rising, and Co-Host of Season 3’s “Car’s That Rock” with AC/DC’s Rock & Roll legend, Brain Johnson. More corporately, Amber was the Spokesperson for one of Canada’s biggest automotive companies, KAL TIRE for their winter tire campaign. She also went on to win another race in the NASCAR Whelen All American series. In 2018, Amber was a celebrity guest on ‘Fins & Skins Classic Adventures’ with Henry Waszczuk.

Airing 2019, Amber stared in the brand new NASCAR reality show titled “Racing Wives” on CMT. The show followed Amber’s journey (not as a wife of a driver) but THE racecar driver, making her way though the NASCAR Ranks and her struggles to find sponsorship. In 2018 & 2019 Amber competed in a few race for Kyle Busch Motorsports with the main sponsors being Tavia ( and Glenn McLeod & Sons Ltd.

In 2020 Amber went back to her roots of dirt track racing and snow competing in the National Powri Midget series for Ripper Motorsports. This national dirt track racing series requires a smaller sponsorship investment with just as much value and exposure. To find out how you can partner with Amber, please email her at

Balcaen continues to inspire and empower others everywhere by being relentless in her pursuit to secure a major sponsor for her racing career.

Follow Amber on social media to keep up with her racing plans! @amberbalcaen10

Amber Balcaen Racing

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