Nature’s Bakery Named Danica Patrick’s 2016 Primary Sponsor

Nature's Bakery Begins NASCAR Journey with Danica Patrick and Stewart-Haas RacingCredit: 311570Photo by Jared C. Tilton/Getty Images for Stewart-Haas Racing. Danica Patrick, driver of the #10 Stewart-Haas Racing Chevrolet, Tony Stewart, co-owner of Stewart-Haas Racing, Sam Marson and Dave Marson, founders of Nature’s Bakery, pose for a photo opportunity after announcing a multiyear deal partnership during a press conference on August 18, 2015 in Kannapolis, North Carolina. The partnership will begin with the 2016 NASCAR Sprint Cup Series season.

Release by Stewart-Haas Racing

Nature’s Bakery Begins NASCAR Journey with Danica Patrick and Stewart-Haas Racing

Fast-Growing Snacks and Food Brand Becomes Primary Sponsor of Patrick in 2016
Aug. 18, 2015

KANNAPOLIS, N.C. – Nature’s Bakery, a rapidly-growing snacks and food brand headquartered in Reno, Nevada, has joined Stewart-Haas Racing (SHR) to become the primary sponsor of driver Danica Patrick and the No. 10 team in the NASCAR Sprint Cup Series beginning with the 2016 season.

The multiyear sponsorship agreement will see Nature’s Bakery and its signature tagline, “Energy for Life’s Great Journeys”, adorn Patrick’s No. 10 Chevrolet SS for 28 races a year.

Nature’s Bakery was founded in 2010 by the father-and-son duo of Dave and Sam Marson with a mission of making delicious, convenient, on-the-go snacks that complement health-conscious living and active, everyday lifestyles. Their lineage in the food industry can be traced back to the 1960s when Dave’s father, Richard Marson, opened a family bakery. Growing up in the bakery, Dave passed his passion and skills along to his son, Sam, whereupon the two combined their knowledge and entrepreneurial spirit to form Nature’s Bakery.

Nature's Bakery Begins NASCAR Journey with Danica Patrick and Stewart-Haas RacingCredit: 311568Photo by Jared C. Tilton/Getty Images for Stewart-Haas Racing. Danica Patrick, driver of the #10 Stewart-Haas Racing Chevrolet, poses for a photo opportunity after she announced a multiyear deal partnership with Nature’s Bakery during a press conference on August 18, 2015 in Kannapolis, North Carolina. The partnership will begin with the 2016 NASCAR Sprint Cup Series season.

“Danica Patrick is one of the most fit and health-conscious drivers in all of racing and she embodies the Nature’s Bakery customer,” said Dave Marson, founder of Nature’s Bakery. “We make great products that complement Danica’s lifestyle and the always on-the-go environment in which she competes. Nature’s Bakery provides ‘Energy for Life’s Great Journeys’ and we’re very proud to embark upon this NASCAR journey with Danica and Stewart-Haas Racing.”

“It’s an honor to represent Nature’s Bakery and also a great deal of responsibility,” Patrick said. “They have ambitious goals and they’re going to rely on me and everyone at Stewart-Haas Racing to deliver. I have ambitious goals too. It’s why I came to NASCAR and, specifically, to Stewart-Haas Racing. There’s still a lot I want to achieve in this sport and I’m looking to continue my professional journey with a brand as determined as I am.”

Patrick is motorsports’ most recognizable athlete and the most marketable personality in NASCAR according to Repucom’s 2015 Davie Brown Index. Her success on the racetrack, which includes an IndyCar Series victory and a Daytona 500 pole, transcends her into the mainstream, proven by a 2014 Harris Poll which named Patrick the second-most recognized female athlete in the United States, behind only tennis star Serena Williams.

“All you need to say is ‘Danica’ and people know exactly who you’re talking about,” Dave Marson added. “She has immersed herself and succeeded in a very intense sport and been recognized for her efforts. By offering convenient, easy-to-find and affordable products that people can feel better about eating, we’ve carved a niche for Nature’s Bakery in the fast-growing, packaged snack-food industry. With our partnership with Danica and Stewart-Haas Racing, we’re able to take that niche mainstream.”

“Danica has proven she belongs in the NASCAR Sprint Cup Series and we’re very happy to have her a part of our team for years to come,” said Tony Stewart, co-owner of Stewart-Haas Racing with Gene Haas, founder of Haas Automation, the largest CNC machine tool builder in North America. “Nature’s Bakery is a natural fit with Danica. She has played an important role in the growth of all the businesses associated with her and our growth as a race team. Our partnership with Nature’s Bakery is all about growing their business. In Danica, we have the best possible person to help Nature’s Bakery achieve its goals.”

Nature's Bakery Begins NASCAR Journey with Danica Patrick and Stewart-Haas RacingCredit: 311567Photo by Jared C. Tilton/Getty Images for Stewart-Haas Racing. Danica Patrick, driver of the #10 Stewart-Haas Racing Chevrolet, poses for a photo opportunity after she announced a multiyear deal partnership with Nature’s Bakery during a press conference on August 18, 2015 in Kannapolis, North Carolina. The partnership will begin with the 2016 NASCAR Sprint Cup Series season.

About Nature’s Bakery:
Nature’s Bakery, headquartered in Reno, Nevada, is an on-the-go snacks and food brand that was founded in 2010 by father and son, Dave and Sam Marson. Believing in quality and the use of thoughtful ingredients, the two set out on one simple mission – to create delicious, convenient snack and food products people can enjoy in their everyday lives. Adding to their popular line of stone-ground, whole-wheat fig bars, Nature’s Bakery now offers gluten-free fig bars. For more information, please visit us on the Web at www.NaturesBakery.com, on Facebook at www.Facebook.com/NaturesBakery, on Twitter @NaturesBakery, on Instagram @NaturesBakery and on Pinterest @NaturesBakery.

Nature's Bakery Begins NASCAR Journey with Danica Patrick and Stewart-Haas RacingCredit: 311571Photo by Jared C. Tilton/Getty Images for Stewart-Haas Racing. Tony Stewart, co-owener of Stewart-Haas Racing, speaks with the media after announcing a multiyear deal partnership between Danica Patrick and Nature’s Bakery during a press conference on August 18, 2015 in Kannapolis, North Carolina. The partnership will begin with the 2016 NASCAR Sprint Cup Series season.

About Stewart-Haas Racing:

Stewart-Haas Racing is the title-winning NASCAR Sprint Cup Series team co-owned by three-time Sprint Cup champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The team fields four entries in the elite Sprint Cup Series – the No. 14 Bass Pro Shops/Mobil 1 Chevrolet for Stewart, the No. 10 GoDaddy Chevrolet for Danica Patrick, the No. 4 Budweiser/Jimmy John’s Chevrolet for Kevin Harvick and the No. 41 Haas Automation Chevrolet for Kurt Busch. Based in Kannapolis, North Carolina, Stewart-Haas Racing operates out of a 200,000-square-foot facility with approximately 280 employees. For more information, please visit us on the Web at www.StewartHaasRacing.com, on Facebook at www.Facebook.com/StewartHaasRacing, on Twitter @StewartHaasRcng and on Instagram @StewartHaasRacing.

Nature's Bakery Begins NASCAR Journey with Danica Patrick and Stewart-Haas RacingCredit: 311569Photo by Jared C. Tilton/Getty Images for Stewart-Haas Racing. (L-R) Dave Marson, founder of Nature’s Bakery, Danica Patrick, driver of the #10 Stewart-Haas Racing Chevrolet, and Tony Stewart, co-owner of Stewart-Haas Racing, announce a multiyear deal partnership during a press conference on August 18, 2015 in Kannapolis, North Carolina. The partnership will begin with the 2016 NASCAR Sprint Cup Series season.

Stewart-Haas Racing
http://www.stewarthaasracing.com/
https://www.facebook.com/stewarthaasracing

Nature's Bakery Begins NASCAR Journey with Danica Patrick and Stewart-Haas RacingCredit: 311566Photo by Jared C. Tilton/Getty Images for Stewart-Haas Racing. (L-R) Sam and Dave Marson, co-founders of Nature’s Bakery, Danica Patrick, driver of the #10 Stewart-Haas Racing Chevrolet, and Tony Stewart, co-owner of Stewart-Haas Racing, announce a multiyear deal partnership as Mike Arning of True Speed Communication looks on during a press conference on August 18, 2015 in Kannapolis, North Carolina. The partnership will begin with the 2016 NASCAR Sprint Cup Series season

Danica Patrick:
http://danicaracing.com/#2
https://www.facebook.com/DanicaPatrick

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